《计算机网络》（第四版）谢希仁编大连理工大学出版社2004-2cisconetworkingacademyprogram《思科网络技术学院教程网络安全基础》人民邮电出版社2005年4月cisconetworkingacademyprogram《思科网络技术学院教程ccnp1高级路由（第二版）》人民邮电出版社2005年3月cisconetworkingacademyprogram《思科网络技术学院教程ccnp2远程接入（第二版）》人民邮电出版社2005年2月圆网—无线局域网安全技术学书期刊信息化建设3001年随着网络的普及，校园网络的建设是学校向信息化发展的必然选择，校园网网络系统是一个非常庞大而复杂的系统。它不仅为现代教学、综合信息管理和办公自动化等一系列应用提供了基本的平台，而且能够提供多种应用服务，是信息能够及时、准确的传输到各个系统。而校园网工程建设中主要运用网络技术中的重要分支局域网技术组建管理的，因此本设计课题主要围绕校园局域网中的宿舍局域网组建过程中可能运用到的技术及实施方案为设计方向，为校园建设、安全提出理论性的依据。关键字：校园网网关网络协议这是我做的好的话给个分
作者: Judy Strauss ,Adel El-Ansary,Raymond Frost文章名称:E-Marketing (4th Edition)出处(出版社）:Prentice Hall出版日期:March 14, 2005作者: Mitch Meyerson, Mary Eule Scarborough 文章名称:Mastering Online Marketing 出处(出版社）:Entrepreneur Press出版日期:November 21, 2007本回答被提问者采纳
The network marketing and traditional marketing what's different? The network marketing theoretically, the Internet, no time, by many regional limits and even means also greatly ahead, contain great business opportunity A, management concept 1, ShiChangGuan problem Online "DengKeShangMen" is still relatively common, "selling concept" also has a large market, this regarding the effect of Internet marketing has a great effect And the off-line marketing without substantial difference" , "create tomorrow's new life!" The idea of advertising, even if such, may contain imitation nature, very pale, because behavior need concept and level do inside information Constructing "the customer center" management and marketing model and marketing clues help enterprises to better achieve this goal; - stand in "the customer position" consider may help prevent enterprise operating in the error and long-term development, and not hamper the enterprise their goals Implement the "gu objective" at the very least, the starting point and the breakthrough lies in understanding the customer, familiar with customers, relatively high level is the pursuit of customer satisfaction, higher level is the customer as an enterprise of "important resources" to business and care Some enterprise network marketing means also revealed its customers "position" or not seriously consider "customers position" What is the status of the network, and your customers in the target market is where, how, what, market target marketing steps, marketing measures, key and breakthrough? I'm afraid all is to consider 4, opportunities view problems Online unlimited business opportunities, how do you go to find it, discover it, analyze it and use it? The current market opportunities for operators, the operation, quality, experience, information processing power and means have higher requirements Internet marketing methods, means, customer contact, trading methods and so on innovation and and the traditional marketing, flowers bloom, like emerge in endlessly, it is further expand the important means business credentials Second, marketing tool Use "online peddler" calls many enterprise "network marketing" means is much The network marketing means, as with realistic marketing and has great creative entomological12 society, far more than "sell" and "peddled" and "advertising" must be, network marketing can also be important information source added); 4, Internet marketing management, the author will encounter some enterprise, hope for their development network marketing work platform, the solicitor platform, customer platform is some good practices; 5, corporate image of the publicity and promotion; 6, online public relations; 7 and online customer service; 8, on-line enterprise cooperation; So on, including various enterprises create more means, more features Three, marketing style problem Marketing not pragmatic, eager, blundering wind also reflect on the network Often hear a enterprise said, I built on the Internet websites, how will not bring a transaction, even visit people have no! He who seem hinting cause Web site again not planning, content and insipid, information updates, and even fewer mistakes, some enterprises or even product prices have, some enterprise in different page price and type is paradoxical The network marketing, no target market, and no target market, no effective marketing mix strategy, no systematic thinking and planning, no foundation work dependably how can you be? Although the network marketing and traditional marketing in the way a lot of difference, but marketing in common is mutually, to do "network marketing", must have the ability to do the traditional marketing, can more effectively, more and more channels for a greater scope on make full use of the Internet tools and resources 。本回答由提问者推荐
可以说，今年来，企业的市场经理们发现随着互联网的日渐普及，一些传统的营销推广方式正在住家是小：在报纸、电视等传统媒体上花费重金投放的广告很少有人看了；精心策划的公关活动似乎也无人响应了。。。。。。为什么会这样？答案其实很简单--互联网改变了世界级，也改变了企业的营销环境！于是，市场经理们开始尝试给予互联网的新的营销推广方式，即为网络营销！ 当然，现在的社会，将来，网络网络营销会更加发达，看现在的美国就能知道，我们国家真正的网络营销才刚刚起步，以后将急剧发展和壮大！ 我非常关注网络营销，希望未来能够从事这一行业，因此看了一些相关的书籍，查了一些相关的资料。看了之后，首先，非常开阔眼见！让你知道现如今网络世界的便利性和可利用性，特别是对于企业、商家的网络资源营销利用有个重新的认识。 现在向你郑重推荐一本书《赢在网络营销》！王宜著，我才看完的这本书吗，我觉得，这本书是我看的迄今为止，介绍网络营销最全，案例最多的专业级书籍！ 不过具体的与企业网络营销相关的外文文献我可没有，建议去网上搜网络营销案例！2014赢时代互联网营销会议干货 3 electric crime, etc (6)The ignore the traditional marketing strategy use In the process of network marketing, often many small and medium-sized enterprises only focus on the network, limitations and ignore the traditional marketing strategy use 2 At the same time to develop the network marketing activities does not mean must invest a lot of money, have professional technical personnel, erect Internet line, buying expensive server, and build a function very complete website, enterprise should according to their own characteristics and internal conditions eco-management network management path After establishing network brand, finally established the perfect enterprise's websites, to develop the network marketing (3)Strengthen and perfect the enterprises network marketing the relevant laws, regulations and policies Foreign government to promote the development of small and medium-sized enterprises adopted methods can clearly see complete laws and regulations system for small and medium-sized enterprises development has profound influence Governments may also through the formulation for small and medium-sized enterprises implementing network marketing preferential policies to realize this aim (4)The e-marketing and the traditional marketing closely In the process of network marketing, network marketing of small and medium-sized enterprises shall be the means and the traditional marketing strategy of combined, in order to obtain the best marketing effect and improve their competitive ability and make the enterprise can better than the competition to provide customers with better products and services For simple online collect information of enterprise, using the Internet marketing receiving mail consumers and competitor information, be mastered the needs of customers and other marketing strategy mainly general marketing strategy primarily The network marketing as a brand new marketing mode is to adapt the network technology development and information network in the social changes of new things
[1] 刘向阳,廖新媛 中国高新技术企业 中小企业网络营销模式分析与探讨[J] 2009(05)[3] 陈健,常夸耀 商业时代 嵌入式营销——基于顾客价值链的产业营销新思维[J] 2008(22)[5] 伍青生,余颖,郑兴山 经济管理 解析网络营销八大模式[J] 2003(22)[7] 杨政 商业时代 网络营销的模式与管理[J] 2002(12) [9] 王夕虹 陕西师范大学 2013[10] 郑琳0时代的网络广告趋势[D]Internet Lessons for Small Business 2002[2] Blood business model on the web E-commerce times 2001[4] Alexa web search alexa 2006[5] William Woods,Arthur Sculley Wright e-Loyalty:How to Keep Customers Coming Back to Your Website 2000[8] Manzie RWhy customers come back:how to create lasting customer loyalty 2004[9] Ravi Sen International Journal of Electronic Commerce B2B Exchanges: The Killer Application in the Business-to-Business Internet Revolution 2000你可以到一些论文网站，或是站点上去找，会有很多。慢慢找。本回答被网友采纳
你还不如说直接要论文了。1胡发智;论经济信息与图书营销[D];华中师范大学;2002年2杨伯勋;中国图书配销渠道研究[D];对外经济贸易大学;2002年3王喜凯;新时期新华书店市场营销战略研究[D];对外经济贸易大学;2002年4周秀霞;电子图书整合营销策略研究[D];东北师范大学;2003年5李新社;电子工业出版社内涵式出版传媒集团市场营销战略研究[D];对外经济贸易大学;2003年6黄健;弘道文化图书营销策略研究[D];中南大学;2005年7沃群锋;从4P视角解读图书营销[D];苏州大学;2005年8付婉莹;论畅销书营销的宣传策略[D];华东师范大学;2006年9刘光英;网络出版及网络环境下图书的营销研究[D];山东大学;2007年
1 [美] Philip Kotler著 营销管理 网络营销 王思宁等译 北京：电子工业出版社，2000 4 [美] Martha McEnally著 消费者行为学案例 DELL营销 市场营销知识 企业市场营销实务 市场营销学 市场营销学 市场营销与策划网络营销 网络营销 网络营销 实战网络营销——理论与实践乔慧存等译 北京:中信出版社,1999 16 ［美］菲利普科特勒 营销学导论Cataudella,BGreely 网上商店行销指南 网络营销 北京:高等教育出版社,2004 19 冯英健著 北京:清华大学出版社,2004 20 钱旭潮 汪群编著 北京:北京大学出版社,2002 21 尚晓春主编 南京:东南大学出版社,2002 22 祖强 李宇红等编著 北京:清华大学出版社,2004 23 吕英斌 储节旺主编北京:清华大学出版社 北方交通大学出版社,2004 24 周游、赵炎主编第一版 25 刘兴根主编第一版 26 马绝尘主编第一版 27 罗莉主编第一版 28 杜明汗主编第一版 29 陈放主编第一版 30 方光罗主编第二版 31 孔伟成 陈水芬 编著 北京: 高等教育出版社, 2002 32 薛辛光 主编 北京: 电子工业出版社, 2003 33 沈凤池 主编 北京:清华大学出版社,2005 34 曲学军，刘喜敏主编 大连：大连理工出版社，2003本回答由提问者推荐
应该够了吧。。。[1] 刘亚平, 蒲继生, 巨正东 科学社会 , 2001,(03) [2] 宋宇 西昌师范高等专科学校学报 , 2004,(02) [3] 刘永智 徐州教育学院学报 , 2004,(03) [4] 刘静 天中学刊 , 2005,(02) [5] 唐丽芳 沧州师范专科学校学报 , 2005,(01) [6] 刘朝 21世纪 , 2000,(02) [7] 曾宇容 湖北商业高等专科学校学报 , 2001,(04) [8] 秦苒 安阳师范学院学报 , 2002,(01) [9] 康云 中南民族大学学报(人文社会科学版) , 2004,(S2) [10] 彭光辉 湖北职业技术学院学报 , 2004,(02)[1] 杜新丽 河南科技 , 2005,(11) [2] 李俊英 科技信息 , 2006,(12) [3] 罗捷 科技信息 , 2000,(11) [4] 陈兵, 周志平 今日科技 , 2002,(05) [5] 陈炜恒 世界知识 , 1998,(15) [6] 石见 中国青年科技 , 1999,(09) [7] 王旗林, 黎志成 科技进步与对策 , 2000,(03) [8] 杨开源, 邵莉 江汉石油学院学报(社会科学版) , 1999,(03) [9] 王宏伟, 夏远强 科技进步与对策 , 2005,(03) [10] 朱焱 苏南科技开发 , 2001,(02)
参考文献 外文 网络营销
