1 Kotler: "Marketing Management", Shanghai People's Publishing House 2003 2 Michael Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003 5 Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University Press7song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992 9 Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press Li: "planning Wang," Capital University of Economics Press, 199712 Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000 14chritopher,M(1998)Relationship Mketing For Competitive15Basic Marketing (12th ed),Richard D Irwin 1996我们图书馆提供国外各类文献，您可以来查找，然后自行写出参考文献去自己图书馆去找追问
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2、（美）约翰昆奇著，吕一林译，?市场营销管理—教程与案例?北京戴克著，李圣贤译宝洁的观点内蒙古机械工业出版社2000 5、RaymondP机械工业出版社2000 6营销管理[M]具体点吧
[1] 菲利普•科特勒, 郭碧翔 商业研究, 1985,(02) [2] 雒永信 彭城职业大学学报, 1996,(04) [3] 范丽亚 现代金融, 2004,(02) [4] 张庆胜 金融与经济, 2005,(04) [5] 叶文琴 公关世界, 1996,(10) [6] 周静 新农业, 2001,(05) [7] 奚中利 新疆金融, 2005,(03) [8] 王利 改革与理论, 1996,(03) [9] 连朝勃 农机质量与监督, 1998,(01) [10] 张明毅 煤炭经济研究, 1999,(01) [1] 罗国民 南开管理评论, 2000,(02) 中国市场营销理论发展的趋势探讨及其前瞻性分析[J] [3] 温凤雷 中国科技信息, 2005,(03) 市场营销发展新趋势[J] [5] 孙巧霞 中国有色金属, 2006,(07) 浅析我国市场营销的现状及发展趋势[J] [7] 肖创林 科技经济市场, 2006,(10) 农化新世纪, 2007,(03) 浅谈新经济时代的五大营销理念[J] [10] 郭小鹏 现代焊接, 2007,(10) Modern economic development is characterized by a significant service industry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend One is service products, product creation and delivery for customers mainly from the core interests of intangible services Berry think that the source of the product's core interests, the tangible and intangible elements of composition to be more than that, then the product can be seen as a "commodity" (tangible products); if intangible components of tangible elements to more than that, then the product can be seen as a "service Service is the essence of product marketing, how to promote the exchange of product services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible products 二、网络营销。 互联网络是一种利用通讯线路，将全球电脑纳入国际联网的信息传送系统必将是未来市场营销最重要的渠道。网络营销的特性包括；可24 小时随时随地地提供全球性营销服务；电脑可储存大量的信息，代消费者查询，可传送的信息数量与精确度，远超过其他媒体；能因应市场需求，及时更新产品或调整价格；减少印刷与邮递成本；且无店面租金，节约水电与人工成本；可避免推销员强势推销的干扰；可经由信息提供与互动交谈，与消费者建立长期良好的关系。互联网络是一种功能最强大的营销工具，它同时兼具渠道、促销、电子交易、互动顾客服务以及市场信息分析与提供的多种功能。 它以声光互动沟通的特质，作为跨越时空的媒体，已深深吸引年青一代人的眼光。此外，它所具备的一对一营销能力，正是符合[ 分众营销]与[ 直效营销]的未来趋势。 网络营销可视为一种新兴的营销渠道，它并非一定要取代传统的渠道，而是经由信息科技发展，来创新与重组营销渠道。但不可否认的是，网络营销必然会给传统营销造成冲击，因此商业界必须要注意这种趋势，并与软件产业作密切的联系与合作。以广告业为例，在最新媒体时代，销售是从开始到完成的一贯作业，就是说由吸引注意、引发兴趣、造成购买欲、进行采购，一气而成，而广告公司将参与营销的全程。商业企业也有必要改变传统的组织形态，提升新媒体部门的功能，引进兼具营销素养与电脑科技的人才，未来才能具备市场的竞争优势。 Second, network marketing Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update product or price adjustments; reduce printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels Advertising industry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole 三、绿色营销。 所谓“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识和由此产生的对清洁型无公害产品需要的基础上，发现、创造并选择市场机会，通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要，实现可持续发展的过程。绿色营销的核心是按照环保与生态原则来选择和确定营销组合的策略，是建立在绿色技术、绿色市场和绿色经济基础上的、对人类的生态关注给予回应的一种经营方式。目前，西方发达国家对于绿色产品的需求非常广泛，而发展中国家由于资金和消费导向上和消费质量等原因，还无法真正实现对所有消费需求的绿化。以我国为例，目前只能对部分食品、家电产品、通讯产品等进行部分绿化；而发达国家已经通过各种途径和手段，包括立法等，来推行和实现全部产品的绿色消费。从而培养了极为广泛的市场需求基础，为绿色营销活动的开展打下了坚实的根基。以绿色食品为例，英国、德国绿色食品的需求完全不能自给，英国每年要进口该食品消费总量的80% ,德国则高达98%。这表明，绿色产品的市场潜力非常巨大，市场需求非常广泛。 绿色营销只是适应二十一世纪的消费需求而产生的一种新型营销理念，也就是说，绿色营销还不可能脱离原有的营销理论基础。因此，绿色营销模式的制定和方案的选择及相关资源的整合还无法也不能脱离原有的营销理论基础，可以说绿色营销是在人们追求健康、安全、环保的意识形态下所发展起来的新的营销方式和方法。现代企业只有树立起一种全新的可持续发展营销的经营理念，努力开展绿色营销，开发绿色产品，进行绿色生产，才能和可持续发展潮流相适应。同时，企业还可进一步“导向消费者”，促成可持续消费模式的全面建立和实现，承担起促进社会发展和生态环境发展的责任和义务，使企业的经济效益、社会效益和环境效益相统一。 Third, green marketing Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation Taiwan for instance, currently only some food, home appliances, communication products, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation This indicates that the market potential for green products is very large, very wide market demand Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .本回答由提问者推荐汽车的方面的可以啊
Philip· Kotler: "Marketing Management", Shanghai People'sPublishing House 2003
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